I saw the new Starbucks ad for their instant coffee test. Some viewers found the ad funny while others were offended. It's a clever ad. As far as spoof of the townhall yeller in the ad, the commercial never mentioned what type of townhall meeting. So, one cannot say that Starbucks' ad is political. You be the judge of it. By the way, I did take the taste test this weekend and failed at the taste taste. But, I did receive a coupon for a free cup of coffee.
NY Times blog:
The town-hall-style meetings that took place this summer have become iconic; the mere phrase “town hall” now evokes images of angry citizens, many of them seniors, rising up mob-style against a proposed overhaul of the health care system.
Now, Starbucks is trying to convert the town-hall turmoil into buzz for its new brand of instant coffee, called Via. And the ad campaign itself is causing a backlash.
In a new commercial, part of Starbucks’s attempt to grab a piece of the $21-billion global market for instant coffee, a narrator says that all kinds of people cannot taste the difference between the chain’s fresh brewed and its instant coffee — from nurses to Civil War re-enactors to “people who yell at town-hall meetings.” At that point, the ad shows an older man at a meeting shouting, “I can’t taste the difference!”
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