Death of a salesman: John McCain

WASHINGTON—John McCain’s 2000 campaign for president failed, but it was an unruly and joyous romp.

His campaign this time feels quite different: Carefully planned, meticulously calculated—and a tragedy.

Tragedy, not a word to be invoked lightly, typically involves a morally admirable person who struggles toward a goal and experiences suffering as his own choices collide with forces unleashed by the gods or by circumstance. The distinguished theater critic Walter Kerr once wrote that the tragic man “is free to free himself of obeisance to any power.”

McCain’s political trajectory over the last seven years might best be understood as a conflict between his desire to resist the Republican powers that be and his need to appease those forces lest they block his last chance at the White House.

His efforts at appeasement have muddied his image as a heroic dissident while bringing him little gain. And so he runs behind Rudy Giuliani in the polls, and Mitt Romney in fundraising.

There is another tragic element: McCain suffered mightily during the 2000 presidential primaries at the hands of George W. Bush’s political machine, which smeared the senator on everything from his time as a prisoner of war in Vietnam to the racial identity of his adopted daughter.

Yet McCain is being dragged down now by his loyalty to the very same Bush and his policies in Iraq. Earlier in the war, McCain had been a fierce critic of the president’s strategy and tactics. But those criticisms count for little now. Bush destroyed McCain’s candidacy by design the first time and is smothering him by association now.

He could have promised to “build a bigger Republican Party ... by attracting new people to our cause with an appeal to the patriotism that unites us and the promise of a government that we can be proud of again.” Thus spoke the maverick in 2000 in words almost perfectly suited for his party’s plight in 2007.

But McCain made different choices—on principle about Iraq and on calculation about almost everything else.

In his book “Character is Destiny,” McCain quotes Viktor Frankl, a Holocaust survivor from Austria, who declares that “everything can be taken from a man but one thing: the last of human freedoms—to choose one’s attitude in any given set of circumstances, to choose one’s own way.”

McCain is an admirable man because he seems to live by those words. That means he will make no excuses for the choices he has made, even if they turn out to be tragic.

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