Ad buys, 56 consultants account for bulk of Meg Whitman's spending

That 's where the $99 million and counting that eMeg has been buying the election   spending on the race against Attorney General Jerry Brown for the governorship. 



California Watch:

More than half of Whitman's spending so far – about $55 million – has gone into TV and radio buys. Payments to consultants are also fast approaching $10 million, with at least 56 different firms getting a cut of the action.


She has spent about $14 million since the June primary – most of it on media buys.

California Watch created a quick visualization that shows Whitman's spending so far. For reference, the two little, unlabeled yellow bubbles at the bottom, which account for postage and campaign schwag, actually represent a little less than the $633,000 Brown has spent overall.