Wednesday, April 20, 2011

State of Florida launches probe into campaign to provide superhero capes to jobless

State labor officials asked their inspector general Monday to investigate why a Central Florida agency wants to spend public money to furnish the unemployed with capes.




Dubbed the "Cape-A-Bility Challenge," a $73,000 public-relations campaign by Workforce Central Florida features a cartoon character named "Dr. Evil Unemployment" and includes handing out about 6,000 red superhero capes to jobless Central Floridians.



The campaign, revealed Saturday in a report in the Orlando Sentinel, was met with derision by many unemployed who questioned spending more than $14,200 on capes and $2,300 on foam cutouts of "Dr. Evil Unemployment." They said the campaign's tone risked minimizing the severity of the region's labor problems.



Monday, the executive director of Florida's Agency for Workforce Innovation, echoed those criticisms.

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