Thinkprogress:
But the Washington Post’s Howard Kurtz reports today that Apple, along with a “handful” of other advertisers, have “abandoned” the entire network:
But the Washington Post’s Howard Kurtz reports today that Apple, along with a “handful” of other advertisers, have “abandoned” the entire network:
More than 200 companies have joined a boycott of Beck’s program, making it difficult for Fox to sell ads. The time has instead been sold to smaller firms offering such products as Kaopectate, Carbonite, 1-800-PetMeds and Goldline International. A handful of advertisers, such as Apple, have abandoned Fox altogether. Network executives say they believe they could charge higher rates if the host were more widely acceptable to advertisers.
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