Tuesday, March 16, 2010

Apple and other advertisers have ‘abandoned’ Fox News because of Glenn Beck.


Thinkprogress:
But the Washington Post’s Howard Kurtz reports today that Apple, along with a “handful” of other advertisers, have “
abandoned” the entire network:
More than 200 companies have joined a boycott of Beck’s program, making it difficult for Fox to sell ads. The time has instead been sold to smaller firms offering such products as Kaopectate, Carbonite, 1-800-PetMeds and Goldline International. A handful of advertisers, such as Apple, have abandoned Fox altogether. Network executives say they believe they could charge higher rates if the host were more widely acceptable to advertisers.

No comments: