Wednesday, May 27, 2009

Dubai company to market Jack Bauer fragrance

When smell kills... ;)
Dubai fragrance company has signed a deal with Twentieth Century Fox to market a fragrance based on the popular Fox television series "24."
"Twentieth Century Fox L&M Europe has signed a deal with Dubai-based ScentStory FZE, to create a fragrance inspired by the television series "24" and the central character, Jack Bauer," a magazine reported Friday. "Designed in Dubai, the "24"-inspired fragrance will launch next month and will be marketed exclusively in the Middle East."


According to its creators, "'24 The Fragrance' encapsulates the energy and drive of the show as well as the strong, self-assured character of maverick agent, Jack Bauer. The bottle and packaging have been designed with a robust, masculine look and complement the structure of the scent."

Read on.

1 comment:

airJackie said...

Smart move as Jack Bauer is watched and admired by millions or even billions. Now I watch 24 and something is strange here as Jack Bauer is never seen taken a bath or going to the bathroom. So one might wonder what does this smell like anyway. At lease we know the GOP will be buying the fragrance as their big fans and even sometimes confussed at the show as they think it's real.