McRove's op-ed on Hillary's NH victory.

Why Hillary Won
By KARL ROVE
January 10, 2008; Page A15

What would Shakespeare's Jack Cade say after the New Hampshire Democratic primary? Maybe the demagogue in "Henry VI" would call for the pollsters to be killed first, not the lawyers.

The opinion researchers find themselves in a difficult place after most predicted a big Obama sweep. It's not their fault. The dirty secret is it is hard to accurately poll a primary. The unpredictability of who will turn out and what the mix of voters will be makes polling a primary election like reading chicken entrails -- ugly, smelly and not very enlightening. Our media culture endows polls -- especially exit polls -- with scientific precision they simply don't have.
But more interesting than dissecting the pollsters is dissecting the election returns, precinct by precinct. Sen. Hillary Clinton won working-class neighborhoods and less-affluent rural areas. Sen. Barack Obama won the college towns and the gentrified neighborhoods of more affluent communities. Put another way, Mrs. Clinton won the beer drinkers, Mr. Obama the white wine crowd. And there are more beer drinkers than wine swillers in the Democratic Party.

Mrs. Clinton won a narrow victory in New Hampshire for four reasons. First, her campaign made a smart decision at its start to target women Democrats, especially single women. It has been made part of the warp and woof of her campaign everywhere. This focus didn't pay off in Iowa, but it did in New Hampshire.

Second, she had two powerful personal moments. The first came in the ABC debate on Saturday, when WMUR TV's Scott Spradling asked why voters were "hesitating on the likeability issue, where they seem to like Barack Obama more." Mrs. Clinton's self-deprecating response -- "Well, that hurts my feelings" -- was followed by a playful "But I'll try to go on."

You couldn't help but smile. It reminded Democrats what they occasionally like about her. Then Mr. Obama followed with a needless and dismissive, "You're likable enough, Hillary."
Her remarks helped wash away the memory of her angry replies to attacks at the debate's start. His trash talking was an unattractive carryover from his days playing pickup basketball at Harvard, and capped a mediocre night.More on the story.