Clinton may be a target of McRove's reverse psychology.

From the LA Times:

In a tactic from the '04 Bush-Kerry match-up, the strategist could be trying to divert attention away from a more formidable Democrat.


WASHINGTON — Day after day last week, outgoing White House political strategist Karl Rove delivered slashing attacks on Sen. Hillary Rodham Clinton, the Democratic presidential front-runner. Her healthcare record was "spotty and poor," he declared. Her candidacy was "fatally flawed," he said. And no one with her negative poll numbers, he stated, "has ever won the presidency."

Why did Rove, who often stays in the background, step forward to deliver such public attacks -- especially when the Democrats haven't begun to choose their presidential candidate for 2008 and when the general election is more than a year away?

The answer might seem obvious: Rove saw Clinton as a formidable opponent and wanted to get his licks in early.For high-level campaign professionals like Rove, however, that kind of thinking may be too simple.

The decision to focus on the New York senator to the exclusion of other potentially formidable Democratic standard-bearers such as Sen. Barack Obama of Illinois offered a rare glimpse into a world where things are not always what they seem -- the world of modern-day electioneering, whose denizens often prefer going from A to B by way of Z.

In this case, Rove's weeklong broadside against Clinton -- which he is expected to repeat in multiple appearances on television talk shows today -- looks suspiciously like an exercise in reverse psychology that his team employed three years ago when it was preparing for President Bush's reelection bid.

The ploy was described by Rove lieutenant Matthew Dowd during a postmortem conference on the 2004 election at Harvard University the month after Bush defeated Democratic Sen. John F. Kerry of Massachusetts.

In the run-up to the 2004 Democratic National Convention, when it was not yet clear who Bush's opponent would be that November, Rove and his aides had begun to fear that their most dangerous foe would be then-Sen. John Edwards of North Carolina.

With his Southern base, charismatic style and populist message, Edwards, they believed, could be a real threat to Bush's reelection.

But instead of attacking Edwards, Rove's team opened fire at Kerry.