June 3, 2007 -- As you can see from the chart on the left, Katie Couric’s first nine months at CBS aren’t exactly going as planned - in fact, she’s costing CBS an arm and a leg and a whole lot more for each viewer she hangs onto in her shrinking audience.
And last week the $15 million- a-year anchor got even more expensive.
When the ratings for “The CBS Evening News” dipped to 5.9 million for the week ended May 25 - an all-time low, and a smaller audience than former anchors Dan Rather and Bob Schieffer ever saw - it meant
CBS was paying $2.51 per viewer.
CBS was paying $2.51 per viewer.
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